Instagram Adding Video to Carousel Ads

Instagram is beta-testing the addition of video to its carousel ads.

The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that Taco Bell, ASOS, Macy’s and Airbnb are among the advertisers involved in the beta-test, and the feature will be made more widely available “in the coming weeks.”

Instagram carousel ads can still contain three to five pieces of content, both photos and videos, and the maximum length for videos is 60 seconds.

Global head of business and brand development James Quarles said in an email to SocialTimes:

The hardest thing to do is capture a consumer’s imagination. The immersive nature of sequential video allows people to quickly learn if the brand is for you and whether it fits your life.

InstagramVideoCarouselAdsTacoBell from SocialTimes on Vimeo.

InstagramVideoCarouselAdsASOS from SocialTimes on Vimeo.

InstagramVideoCarouselAdsMacys from SocialTimes on Vimeo.

InstagramVideoCarouselAdsAirbnb from SocialTimes on Vimeo.

This article originally appeared on SocialTimes

Written by Natalie East